One of the key factors that play a vital role in the market success of a particular innovation is Intellectual Property, or commonly known as IP. It enhances the competitiveness
Continue readingOne of the key factors that play a vital role in the market success of a particular innovation is Intellectual Property, or commonly known as IP. It enhances the competitiveness
Continue readingFast changing global economic scenario has thrown up various opportunities and challenges to the MSMEs in India.Marketing, a strategic tool for business development, is critical for the growth and survival
Continue readingWhile some organizations in the country have initiated lean manufacturing practices and have started to reap the benefits, these practices have not reached many MSMEs in the country. The concept
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